The Infinity Pillow was created by BCXSY, a design cooperative based in Amsterdam. The duo behind the project, Borre Akkersdijk and Säde Koreman, first introduced the Infinity Pillow in 2008 as part of their FOREVER! collection. The design was inspired by the Möbius strip, a continuous loop with no distinct beginning or end, which gives the pillow its signature ring‑like shape and endless feel.

BCXSY’s original version was designed to be both functional and playful, meant to be placed on the floor like a rug or used as a soft seat and backrest. The pillow can be worn around the torso, wrapped behind the back while sitting, or even used as a low seating ring, making it as versatile as a piece of furniture. Because of its simple loop form, it adapts to different body shapes and sitting positions without needing zippers or multiple sections.

The brand Huzi later popularized the Infinity Pillow by producing and selling it to travelers and everyday users. Huzi’s version is often marketed as a travel pillow that can also be used as a back or neck support at home or in the office. For example, some customers use it as a lumbar cushion while working at a desk, while others take it on flights to support their neck or lower back during long journeys.

Even though Huzi brought the Infinity Pillow into the mainstream, the core design always traces back to BCXSY’s original concept. Over time, the idea has also inspired other brands and knock‑off styles, from car seat cushions to inflatable rings, showing how one simple loop can turn into many different uses. In short, the Infinity Pillow was created by BCXSY, then adapted and shared with a wider audience through brands like Huzi.

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